Institutionalization in Sales and Marketing Processes

Posted on

Institutionalization in Sales and Marketing Processes   We can see Sales and Marketing as the backbone of the company. If you are a commercially for-profit business, you cannot create another organization without selling a product/service. Without sales, functions that will make the sale cannot be maintained. Some companies are at the beginning of the road, […]

How to Build a Brand?

Posted on

How to Build a Brand? “How do brands grow?” Before answering the question, it is necessary to explain what the brand is. The brand is the gathering of all the elements that will differentiate them from their competitors in the products and services of companies under one roof. These items are:   Logo Color Personality […]

Balanced Scorecard

Posted on

Balanced Scorecard The balanced scorecard is a strategic methodology used in business management developed by Harvard University Professor Robert Steven Kaplan and founder of Renaissance Solutions, a consulting firm, David Norton. What is  Balanced Scorecard? The balanced scorecard is both an integrated management tool using various performance metrics and a “corporate learning” tool. This approach, […]

Marketing Mix

Posted on

Marketing Mix   The marketing mix is a tool used to make the best of marketing. Companies must determine their marketing strategies correctly in order to grow and make a profit, and that is to apply the marketing mix effectively. In other words, marketing mix is the name given to all of the basic variables […]

Change Management

Posted on

Change Management What is Change Management? Change management, any process that businesses have done for a long time or doing the work with new methods is called change management. Change management is defined as the methods and styles in which a company defines and applies change in both internal and external processes. You can use […]