Digital Transformation

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Digital Transformation Digital Transformation… Imagine a pilot that will lift the plane, but the screen in front of it has neither coordinate nor weather, altitude, and lowness information, nor a system that will report changing wind information as soon as the plane lifts. How many people should he/she meet and take off the plane at […]

Digital Marketing

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Digital Marketing In order to define digital marketing, it is necessary to define marketing first. Marketing is the set of activities that a person or a company carries out to promote any product or service it produces. For example; X produces delicious cakes and wants to sell these cakes. First of all, he announces his […]

Innovation

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Innovation What is Innovation? The answer to the question of what is innovation is based on the fact of creating value. This basic starting point will enable us to better understand what innovation means. Innovation in short; is an innovation that adds value. If we need to emphasize the value creation part especially; not every […]

Family Businesses

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Family Business What is Family Business? Before answering the question “How to grow family businesses”, it is necessary to explain what a family business is. A family business is a type of corporate business where family members are involved in the decision-making positions of the institution, family relations and commercial relations are intertwined. In other […]

Receivable Management

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┬áReceivable Management What is Receivable Management? Receivable management, which is one of the important parameters of the capital of companies, comes out of the sales made by the companies. The period between the sale and the collection is called the debt collection period. The dictionary meaning of the concept of collection appears as “collecting receivables […]

Rewarding System

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Rewarding System The recognition and rewarding system is a motivational tool within the scope of the new product development process. Rewarding and performance systems should definitely be evaluated together. In the classical process, the award is given after a successful result, and the award is chosen according to what the company’s or senior managements’ current […]

Institutionalization in Sales and Marketing Processes

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Institutionalization in Sales and Marketing Processes   We can see Sales and Marketing as the backbone of the company. If you are a commercially for-profit business, you cannot create another organization without selling a product/service. Without sales, functions that will make the sale cannot be maintained. Some companies are at the beginning of the road, […]