How to Build a Brand?

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How to Build a Brand? “How do brands grow?” Before answering the question, it is necessary to explain what the brand is. The brand is the gathering of all the elements that will differentiate them from their competitors in the products and services of companies under one roof. These items are:   Logo Color Personality […]

Balanced Scorecard

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Balanced Scorecard The balanced scorecard is a strategic methodology used in business management developed by Harvard University Professor Robert Steven Kaplan and founder of Renaissance Solutions, a consulting firm, David Norton. What is a Balanced Scorecard? The balanced scorecard is both an integrated management tool using various performance metrics and a “corporate learning” tool. This […]

Five Formulas for Business Success

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What is the Formula for Becoming a Successful Company?   The formula for being a successful company requires first to define the concept of the characteristics of a successful company. The concept of success is a relative and subjective concept. A business can be seen as a success for me but a failure for another. […]

Marketing Mix

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Marketing Mix   The marketing mix is a tool used to make the best of marketing. Companies must determine their marketing strategies correctly in order to grow and make a profit, and that is to apply the marketing mix effectively. In other words, marketing mix is the name given to all of the basic variables […]

Change Management

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Change Management Change management, any process that businesses have done for a long time or doing the work with new methods is called change management. Change management is defined as the methods and styles in which a company defines and applies change in both internal and external processes. Manage your business by Prosoftly You can […]

Corporate Management

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Corporate Management Corporate management is a corporate version of business management. It is a system that includes policies, processes, and practices regarding the strategic direction and control of companies. The Board of Directors, which is the head of execution in the company and legally the ultimate responsibility for company affairs, is also the main actor […]

Corporate Governance

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Corporate Governance Corporate governance is not corporate management. Corporate governance is the system of rules, practices, and processes by which a company is directed and controlled. Governance refers specifically to the set of rules, controls, policies, and decisions applied to dictate corporate behavior. The corporate governance of a company is important to investors as it […]