Successful Digital Transformation
Companies that have reached maturity in terms of digitalization primarily strengthen their digital competencies by reviewing their business processes, customer relations, and business models. They also build leadership competencies to build and sustain transformation. In order for digital transformation to be fully successful, digital competence and leadership competence seem to be the most important things.
The main goal in digital competence is getting closer to customers, empowering employees, and transforming internal business processes.
In leadership competencies, managers must spark transformation from top to bottom. It should guide all employees, create momentum and ensure that the whole company moves in that direction.
In this context, a department, committee, board, or chief responsible person can be appointed within the company responsible for digital transformation. In this way, the sponsorship of the process can be carried out by this person (s) and its performance can be followed.
The digital world offers many opportunities to strengthen the customer experience. Social media can be used to hear customers' voices. Mobile computing can be used to increase customer loyalty. Companies can find the physical location of the customers by using location-determination applications. To improve customer experience; customers' expectations should be understood, operational transformation should be achieved, and changing the corporate culture should be considered as an alternative.
Companies with good operations gain a competitive advantage thanks to their superior productivity and agility. Additionally, the customer experience is also affected positively by those. Mobile and collaboration technologies liberate employees from desktops, paper reports, and endless meetings, while at the same time ensuring tighter harmonization among employees.
In order for the digital transformation process to be carried out correctly in companies;
- First of all, the framework of digital transformation in the company should be drawn and planned.
- Its necessity should be communicated and persuaded by management to all employees.
- The company's digital maturity level should be determined.
- A common vision and strategy should be determined.
- The sponsor of digital transformation, the structure that will follow this process and measure its performance should be designed and determined.
- "There is no digital transformation without digital investment."
- The digital transformation budget should be determined.
- All employees and departments should be mobilized with all its units.
- An implementation plan should be prepared.
- People must be drawn into the process.
- Early period gains should be shared with employees and their enthusiasm should be increased.
- A rewarding system should be established.
- All digital transformation activities should be made sustainable.
- A proper measurement and monitoring system should be established.
- A plan should be prepared to increase digital competence. Training should be provided.
- An idea platform should be established for new ideas to come.
- Employees can be encouraged to identify new digital opportunities through in-house meetings or innovation competitions. As a result, they can be encouraged with small gifts.
Digital Transformation During COVID-19 Pandemic
According to predictions of the CEOs of Fortune 500 companies, the world’s economy will return to pre-Covid-19 only in the first quarter of 2022.
61% of executives think that the effects of the epidemic accelerate digital transformation in their companies. With the impact of COVID-19, it is predicted that it will accelerate the transition to the new world order where sustainable technologies are at the forefront.
The compulsory use of digital platforms by consumers during the pandemic process caused a great change in consumer habits. Worldwide, contactless payments increased by 40% globally in the first quarter of 2020.
Remote working, which is a permanent flexible working model without the need for a physical and fixed office, without a plan to come to the office, has become a model that is accepted by the whole world in almost a day.
In fact, as Prosofly, we became one of the first companies to digitize our business. Immediately after the pandemic, we moved our processes to digital platforms.
It seems that companies will put the remote working model into their corporate strategies in the long term. Time lost in traffic and distraction in offices are the main reasons that decrease employee productivity.
According to the research conducted by EY, the main issue that companies will prioritize after the pandemic is to popularize digital transformation with 75%. It is to improve the remote working experience by 60% and to ensure digital business continuity with 57%.
Priority investment areas will be technologies such as data analytics and advanced analytics, cloud-based systems, artificial intelligence, internet of things, smart process automation and mobility come to the fore.
Successful Digital Transformation Example
As Prosoftly within the scope of digital transformation projects;
- Performing benchmarking studies by raising awareness,
- Determining the development areas between the current situation and the targeted situation with the realization of Technology - Trend and Process Analyzes, Identifying the
- Improvement points and rapid gains that will increase operational efficiency will bring the
- Company to its goals. Studies are carried out to determine digitalization strategies and projects.
The outputs obtained under this project are as follows;
- With the “Current Digital Maturity Level” report, the digital maturity assessment of KMA strategies, customer-oriented services, and internal operations is revealed by the digital maturity assessment.
- Digital strategy: The inclusion of digitalization in company strategies, the determination of senior management, and the extent to which performance monitoring is measured.
- Digital Services: The extent to which digitalization is used in pre-sales, sales, and after-sales processes and how much it is digital in the customer experience process is measured. You can find our CRM software here.
- Digital Operational Processes: The extent to which the company carries its internal operations to the system is measured.
- The “Digitalization Findings and Improvement Suggestions Report” has been prepared and includes the development/improvement areas identified in the departments related to the subjects within the scope of the project and at the point of customer experience.
- The "System Integration Map" study shows the function and integration of the systems used within the company.
- “Customer Experience Map” is the study of drawing attention to the digitization level at the points where companies come into contact with the customer and matching them with improvement suggestions.
- The "Development Roadmap" study was created as a result of the project planning and prioritization of development/improvement areas in the current situation analysis subject to institutional transformation.
In this context, detailed project cards are created and how it should be done is described.