What is Business Management?

Business management is to manage the coordination and organization of business activities. This management activity includes resources such as money, material, human, even innovation and marketing.

Manage your business by Prosoftly

You can use Prosoftly Business Management Software to manage your business more effectively.


To understand business management clearly, we have to answer this question as well: What is management?

What is Management?

Management is to provide business value in short. Management is maybe the most important part of business management from small businesses and family businesses to the biggest enterprises. 

Management ensures the effective and efficient use of resources while creating value. The goal of management is to meet needs. Management, especially senior management is responsible for planning, organizing, managing, and controlling the common resources. This is the classical definition of management, the new version of corporate management is corporate governance. We will talk about classical management.

What does Management Do?

Management is responsible for planning, organizing, managing, and controlling the common resources. The size of management, from a single person in an organization to a manager in different countries.

The best way to evaluate a company's future and present value depend on the experience and quality of managers. The aim of management is to bring people together to achieve the same desired goals and objectives by using available resources effectively and efficiently.

Strategic planning ensures the achievement of the right goals. Management functions include:


Directing or leading



Controlling an organization

What is Management in Business?

Business Management is the implementation of business processes, activities, guidelines, and procedures to be used in the deployment, execution, and development of business strategies and plans.

Business management provides a basis for both tactical and strategic business decisions for existing processes, tasks, activities, and procedures in order to achieve all the goals that the organization has.

Modern business management aims to implement continuous improvement processes in the company. This system is closely linked with business success criteria. It is a multi-level hierarchy of different business functions such as marketing, sales, personnel, and purchasing to successfully complete a task.


Responsibilities of Management

As we mentioned before, the most important task of management is to ensure the continuity of value creation. Being a manager is a difficult responsibility and they have to improve themself in various areas such as cost accounting, remote working abilities, and digital transformation. Maybe they get advice from our coaches, mentors, or professional management consultants. You can look at the What is Management Consulting article for detailed information about these subjects.

Tasks of Management

This list tasks of management and all managers have to have these abilities to be a good manager.

Risk Management

Budget Management

Delegation of Work

Workforce Planning


Companies have to has high performed Human Resources Management. The most important part of HR management is building a company culture.

Company Culture

Company culture is a set of behaviors and characteristics that a company and employees have. We can think of company culture as the glue that holds the whole company together.

The way to keep employees' motivation and performance at the maximum is through everyone's adoption of the corporate culture.

Corporate Culture

Lean Culture

Trust Culture

Continuous Improvement Culture

Learning Culture

Innovation Culture

Business Management Software

Business management software(BMS) is a tool that enables you to systematically manage the departments of a business in a digital environment. We can call it platforms that enable the communication of all these activities such as sales, marketing, operations, production, service processes of any business with each other, and interaction within the company. 

What is Business Management Software?

BMS is a system that a company can manage all its processes with a single platform. There is no requirement(obligation) that all operations will be managed by this software. The data flow may be provided by integrating with other software. Finally, software in which workflows and business processes are carried out over a system is called business management software.

Benefits of Business Management Software

Business management software is a system that provides pluses in operational efficiency. It is a system that manages the communication of the company in general and ensures the interaction from the point where any process begins to the point where it ends. Therefore, if companies do not use these systems, there is a lack of communication in operations and a lack of interaction in projects and processes. For example, in a company that does not use business management software, the sales department informs the accounting department of a sale it has made, and this is both a waste of time and a high risk of error and forgotten because it is done manually. However, if business management software is used, the sales department enters the system and automatically sends emails without any extra effort to accounting. To list the benefits of BMS;

  •       Operational efficiency with workflow management
  •       Preventing erroneous entries or forgotten jobs that may arise from manual operations
  •       Creating corporate memory with the data produced Analyzing
  •       Data (all processes from sales processes to contracts, from project management to proposals)
  •       Automating repetitive tasks by using the system and software power (mail automation, reminder emails, monthly audit mails, weekly-monthly reports, etc.)
  •       Controlling complex tasks of
  •       Increasing the productivity teams
  •       Supporting remote work
  •       Improved collaboration and communication Increasing
  •       Project planning and programming processes

Data is everywhere in enterprises. By centrally managing information security, companies can control policies, procedures and data flow with BMS to ensure that confidentiality, integrity, and availability of data are always taken into account. This is a feature that highlights business management software.

Managing orders, stocks, and customers between sales and distribution departments can be easily achieved with business management software. The business management software system provides automated workflows across the entire enterprise, with user-friendly tools to customize the solution to meet unique business needs. This way companies can spend more time on strategy and business development and accelerate growth. Thanks to BMS, it is easier to manage and develop operations.

How Can I Adapt Business Management Software to My Company?

There are a number of software companies currently in use. Even the smallest company uses software that keeps its accounting records. At this point, companies need to think about how to develop the software used further. What are the benefits while increasing the use of software?

  •       Online business follow-up 
  •       To evaluate individual performance
  •       Manage sales
  •       Manage projects
  •       Marketing processes

Different softwares can be used in different areas. For example, companies can use different programs during project management and online business management. BMS aims to gather these processes under a single roof. Companies should start using software in areas where they have the most problems. One of the most beautiful features of BMS is that different modules can be used as much as the scale of the companies. For example, if the company has problems in sales processes, it can start with the CRM module. Companies can improve their processes by taking needed modules into their systems. In this way, the adaptation process can be progressed in a more controlled manner.

The modules covered by BMS;

  •       Marketing automation modules
  •       Customer Relationship Management modules
  •       Sales process management modules
  •       Contract and accounting modules
  •       Project management modules
  •       Human resources modules
  •       Task and document management modules

One of the best features of the business management software is that it can be integrated into the company for the needs. This provides a great advantage in terms of both cost and adaptation of the company. The thing that companies should pay attention to is to determine their problems and needs correctly and look for the solution. Just as a wrongly determined need can cause a problem other than nothing, a wrongly determined problem will allow time for the real problem to grow further. At this point, companies need to turn to the modules they need by performing department controls and process reviews correctly.

Buying all modules at the same time is also an option, but this prolongs the adaptation process and carries the risk of adversely affecting a smoothly functioning system. Instead, it is important to identify the main problematic and need areas and to integrate the modules by bringing innovations for these areas. The modules are easy to integrate, but the adaptation of the employees to the system is not a very fast process. At this stage, employees who are most open to innovation should be selected and the process should be started. In this way, with the adaptation of the selected people, the interest of other employees will increase and positive results will be achieved.

Differences Between Business Management Software and ERP Software

There are very subtle differences between business management software and ERP software. ERP has emerged as enterprise resource planning software. Therefore, planning is involved and it is a system established to monitor real-time and heavy data of large-scale companies in real time. It has emerged with material planning. ERP software has come to life with MRP (Material Requirement Planning) software, especially used by production companies. When it comes to ERP, more planning and heavy data load come to mind.

The main benefits of business management software to companies are flexibility and traceability. When small and medium companies integrate ERP into their systems, the budget they spend is not fully compensated, so business management software is more reasonable. As the company volume grows, the advantage that can be obtained from ERP software increases. In business management software, this situation is much more beneficial for small and medium companies in terms of both flexibility and traceability.

There are cost differences between ERP and business management software. ERP systems are more costly than BMS and ERP systems have investment costs. Investment cost includes license investments, server investments, and consultancy costs. However, BMS is flexible in cost and free versions are also available. There is a big difference between a company with over 1000 employees using ERP software and a company with less than 500 employees using ERP. The company, which has less than 500 employees, will benefit much more if it uses business management software.

While business management software can provide companies more flexibility at low costs, flexibility in ERP software is more costly. While the desired modules can be purchased in business management software, ERP systems can be purchased as a package and the unused modules are paid for.

Although many companies in the world, including Fortune 500 companies, have their own systems, they use external systems to track online. They especially prefer CRM software, even though they have their own system.

As Your Business Management Software Product: Prosoftly

We have developed our product in the field of business management software. We developed our product based on our own needs. Prosoftly is a professional service company. To give an example from companies that are in the field of professional service companies;

  •       Consultancy companies
  •       Financial consultancy companies
  •       Agencies
  •       Law firms
  •       Architecture companies etc.

CRM module to manage sales, marketing automation module to manage marketing processes, contract management module to manage contracts and payments, project and task management module to manage projects, customer portal module for customers, email automation for emails. We have many modules in our software such as the human resources module for human resources processes and the module. We start by determining the company's needs and problems in our implementation process. If opportunities are missed in sales processes, we have a CRM module, but if you want to make various promotions on the marketing side, we integrate the marketing automation module or the customer portal module if the problem is caused by customers. In this way, we add value to our customers by integrating the needs-oriented modules into the company, instead of taking great risks. Our product is in continuous development with the feedbacks we receive from our customers. In this way, we provide services by designing our product in a way that does not leave them behind in the competition field of companies with continuous updates, without being behind the age.