Institutionalization in Sales and Marketing Processes We can see Sales and Marketing as the backbone of the company. If you are a commercially for-profit business, you cannot create another organization without selling a product/service. Without sales, functions that will make the sale cannot be maintained. Some companies are at the beginning of the road, […]
Marketing Mix The marketing mix is a tool used to make the best of marketing. Companies must determine their marketing strategies correctly in order to grow and make a profit, and that is to apply the marketing mix effectively. In other words, marketing mix is the name given to all of the basic variables […]
Marketing Plan A marketing plan is a strategic map that companies use to organize, execute and track their marketing strategies over a period of time. There may be different strategies implemented by different marketing teams within the overall plan. However, all these strategies should be carried out to achieve the same business goals. You can […]