What is Branding

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What is Branding? Branding; is the perception of identity created by the customer, together with the vision, name, color, shape, and designs created by an institution, for a single purpose. The first concept that will always highlight companies in the presentation of products and services is the brand. When people search for a product or […]

Digital Marketing

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Digital Marketing In order to define digital marketing, it is necessary to define marketing first. Marketing is the set of activities that a person or a company carries out to promote any product or service it produces. For example; X produces delicious cakes and wants to sell these cakes. First of all, he announces his […]

Institutionalization in Sales and Marketing Processes

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Institutionalization in Sales and Marketing Processes   We can see Sales and Marketing as the backbone of the company. If you are a commercially for-profit business, you cannot create another organization without selling a product/service. Without sales, functions that will make the sale cannot be maintained. Some companies are at the beginning of the road, […]

Marketing Mix

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Marketing Mix   The marketing mix is a tool used to make the best of marketing. Companies must determine their marketing strategies correctly in order to grow and make a profit, and that is to apply the marketing mix effectively. In other words, marketing mix is the name given to all of the basic variables […]

Marketing Plan

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Marketing Plan A marketing plan is a strategic map that companies use to organize, execute and track their marketing strategies over a period of time. There may be different strategies implemented by different marketing teams within the overall plan. However, all these strategies should be carried out to achieve the same business goals. You can […]

Marketing Strategy

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Marketing Strategy Marketing strategy is an issue that requires you to be very clear about your business goals. A good marketing strategy does not only mean a strategy that heavily depends on technology and digital development. Instead, the marketing strategy should be all about achieving goals. It’s also a required step to take when using […]

What is Email Automation?

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What is Email Automation? In short, Email automation is one of the most important channels in which communication turns digitally. It is the process of sending email to one person or multiple people at a certain time in the future. Email automation allows marketers to schedule targeted messages or send them when a user takes […]